In 2025, ILVIDIHA marked 30 years since its establishment. Three decades in which the company built not only a sustainable business, but an entire model based on partnership, trust, and long-term value.
In 2025, ILVIDIHA celebrated its 30th anniversary – a milestone in the company’s history, but above all, a celebration of the people who, for three decades, have built its success with dedication, perseverance, and heart.
With over 25 years of experience, we at ILVIDIHA have studied the psychology behind our customers’ buying decisions. In doing so we have gathered 8 key tactics to help you increase mattress sales in your physical and online stores.
As global lifestyle standards rise, the demand for quality mattresses and modern bedding technologies is accelerating fast. This makes mattresses an excellent business opportunity. But how and where do you start if you have no prior experience?
In this whirlwind of thoughts and focusing entirely on the assortment, business owners risk overlooking one cruicial fact: the true strength of the store lies in the people who run it.
For big mattress retailers and/or smaller sleep product sellers, logistics impacts the delivery speed, helps maintain the wanted high-quality service and reduces operating costs.
Switching from your own warehouse to a fulfillment storage brings many business advantages. The most important among them are reduced costs and unlimited opportunities for growing your business.
Like most retailers today, mattress and sleep product retailers offer their products through various channels, including e-commerce and physical stores.
In this article, we will look at 5 key advantages of fulfillment services for sleep products.
In the competitive world of business, one of the main success determinants of a company is choosing the right partners. This is especially true when it comes to trading, including in the sleep products segment - mattresses, beds, pillows, duvets.
In our desire to solve an important problem for newcomers in the market and to give them a confident start, we created ILVIDIHA’s mattress fulfillment services.
The holiday season and longer summer breaks often present a challenge for retailers trying to maintain strong business results. Seasonal promotions are an excellent tool to drive sales during slower months like summer.
Summer is one of the busiest times of the year for hoteliers, as it's the period when they anticipate nearly full occupancy—especially in seaside resorts and nature-based accommodations.
On June 5th, at Sofia Tech Park, the Sales Director of ILVIDIHA.BG, Oleg Paliushev, will take part in Digital4Sofia PRO Marketing Conference 2025 — one of the most significant events in the field of digital marketing and e-commerce.
In the world of mattress and sleep product retail, effective inventory management can be the crucial factor that determines whether a business is profitable or struggling.
In the highly competitive hospitality industry, every detail of the service you offer matters for creating a positive impression on your guests.
For over two decades in business, we at ILVIDIHA have learned one important lesson — the most meaningful investment is the one made in people. That’s why we continue to support our team — not only in their professional development but also in their personal growth.
If you’re a mattress retailer who values high product quality, you’ve probably heard of the Bulgarian brand Blian, which offers some of the most sought-after models on the local market. But did you also know that they are the first manufacturer of double-sided springless mattresses in Bulgaria?
The mattress market is becoming increasingly attractive for individuals who want to start their own business, which continuously increases competition among retailers. At the same time, e-commerce in this sector is also gaining significant popularity.
In recent years, latex mattresses have been gaining popularity due to their durability and eco-friendly properties. According to an internal survey by ILVIDIHA, one in five customers is looking for a latex mattress. These models are an excellent alternative to innerspring or memory foam mattresses.
How to Achieve Maximum Sales in Your Online Store in 2025? Dimitar Denev, CEO of one of Bulgaria’s leading digital agencies, SEOMAX, shares successful strategies that you can apply to your business.
Our B2B mattress platform continues to expand its operations, offering our partners premium sleep products. You can now find the new ILVIDIHA bed collection in our catalog.
Sleep is a key factor in maintaining good health, but unfortunately, many Bulgarians do not get quality sleep. Over 70% of people in the country struggle with falling asleep and wake up at least once during the night, disrupting their natural sleep cycle and transition through its different stages.
On March 1st, ILVIDIHA acquired the national representation for LATEX ECON latex mattresses. With this partnership, our logistics platform becomes the first official representative of the Bulgarian brand in our country.
The idea for the ILVIDIHA business portal was born after we had already accumulated over 20 years of experience working with business clients who successfully sell mattresses across Bulgaria. We had studied the trade processes in great detail and understood where merchants faced the most signific...
Nowadays, online shopping is becoming increasingly popular. Despite this, physical stores still play a crucial role and can significantly impact business results.
In our commitment to offering our partners a wide selection of high-quality sleep products, we at ILVIDIHA continually follow the innovations emerging in the market. The newest offering in our extensive catalog is the dual-sided Zahir New mattress by the reputable Bulgarian brand Blian.
In this fast-paced environment, it can be challenging for mattress retailers to meet consumer expectations and remain competitive. At ILVIDIHA, we have the solution to help you stay one step ahead of the competition and deliver an exceptional customer experience. This is our mattress fulfillment ...
Today, healthy living is becoming an increasingly relevant topic, and consumers are more aware of the critical role sleep plays in their lives. To meet consumer demand, mattress manufacturers and retailers must consider several key factors.
Choosing sleep products can be challenging nowadays, with the market offering a variety of brands and options. However, one name stands out, and that is DORMEO.
In today's dynamic e-commerce environment, attracting online traffic is just the beginning of the journey to successful sales. The role of an optimized website is becoming increasingly critical, especially for businesses that traditionally operate outside the digital space, such as the mattress r...
The biggest events in the world of commerce—Black Friday and the Christmas holidays—are fast approaching. Consumers eagerly anticipate massive discounts, while for retailers, these events present an ideal opportunity to increase sales and attract new customers.
The new ILVIDIHA Support Center is another way to make our partners' work easier and more productive.
On October 8, 2024, Ani Kirisheva, the Commercial Director of ILVIDIHA.BG, participated in the conference "Sell2ME 2024: Advantage in Sales," held at the DoubleTree by Hilton Hotel in Plovdiv.
After 20 years of expertise in logistics for sleep products, we decided to leverage our accumulated knowledge and make it available to businesses in Bulgaria.This is how the idea for ILVIDIHA.BG was born—the first Bulgarian B2B platform that transforms mattress and sleep product sales.
