On
October 8, 2024, Ani Kirisheva, the Commercial Director of ILVIDIHA.BG,
participated in the conference "Sell2ME 2024: Advantage in Sales", held at the DoubleTree by Hilton Hotel in Plovdiv. The event, organized by the
creators of the Digital4 brand, brought together over 300 sales professionals
and business owners from across the country, who were introduced to the latest
techniques and strategies for success in sales. The program gave well-deserved
attention to the current topic related to the psychology of sales.
The "Hot
Seat" discussion in which Ms. Kirisheva participated focused on best
practices for managing physical stores—an essential topic in the modern
commercial environment.
At the beginning of
her session, she emphasized that success in physical store sales isn't just
about products; it’s also about customer approach and logistics. "Success
in retail isn’t solely measured by good products but also by a personalized
approach to customers and effective logistics—two factors that can transform a
business," she stated during the discussion.
At the conference, Ms.
Kirisheva highlighted that the extensive commercial and logistical experience
of her team has been embedded into the ILVIDIHA.BG platform. Thanks to
technological innovations that streamline and optimize sales processes, the
platform has become a reliable partner for businesses looking to improve their
results and increase sales of mattresses and other sleep products. With over 25
years of experience, ILVIDIHA has established itself as a leading partner to
mattress manufacturers in Bulgaria. The platform offers innovative solutions
that help distributors monitor real-time inventory and make instant orders
without requiring upfront investments.
The program of the
Sell2ME Conference 2024: Advantage in Sales featured leading successful
entrepreneurs, business owners, managers, and sales directors. Among them were
serial entrepreneur Hristo Popov, digital agency owner and sales funnel expert
Boyan Moskov, Alexander Nikolov, creator of the BG 3x business growth system
and the “Business Growth” program, Max Baklayan, CEO of Tavex, and many other
experienced sales professionals.
Following Ani
Kirisheva’s successful participation in "Sell2ME 2024," ILVIDIHA
announced that all partners actively using the B2B platform would receive
exclusive access to a video recording of her conference appearance. This
gesture expresses gratitude to the partners and emphasizes the importance of
collaboration in achieving shared goals.
