On June 5th, at Sofia Tech Park, the Sales Director of ILVIDIHA.BG, Oleg Paliushev, will take part in Digital4Sofia PRO Marketing Conference 2025 — one of the most significant events in the field of digital marketing and e-commerce.
The conference brings together established leaders, experts, and visionaries in the online business world to discuss how sustainable growth can be achieved through marketing strategies that deliver real results. A key highlight this year is the panel discussion "eCommerce Leaders Talk 2025 – Growth, Advertising, Results," where Oleg Paliushev will join as a speaker. He represents ILVIDIHA.BG, the first and only B2B portal in Bulgaria dedicated exclusively to sleep products.
Hands-on Experience and Strategies Straight from the Stage
With over 15 years of experience in commerce and a key role at ILVIDIHA Ltd. since 2015, Oleg Paliushev oversees the company’s distribution channel for leading brands such as TED, Blyan, and Bellanotte, both in physical retail locations and across the online platforms of ILVIDIHA’s partners.
Together with prominent names in e-commerce — Ivan Alexandrov from Ebag, Dragomir Draganov from Ozone, Lyuben Nikolov from Mi Amante Professional, and Dimitar Denev from SEOMAX — the panel will address some of the most pressing questions online retailers face today and will provide actionable, real-world examples, including:
• How e-commerce leaders achieve scalable growth through effective marketing strategies
• Which channels and tools deliver the highest ROI in real campaigns
• How AI and automation are used to optimize the sales cycle
In the panel, Oleg will share the digital solutions and automations implemented by ILVIDIHA to optimize partner processes, the marketing strategies employed by some of the most successful sleep product retailers, and the impact artificial intelligence is having on this niche market.
ILVIDIHA: Where Experience Meets Innovation
With a 30-year history, ILVIDIHA has consistently aimed to deliver practical solutions that simplify the work of its partners and help them achieve outstanding commercial results. Today, part of that strategy includes the integration of modern technologies — from user-friendly ERP software to a built-in support center that allows partners to receive accurate information and assistance quickly and in real time.
The team behind ILVIDIHA knows the sleep product market inside and out, keeps a close eye on emerging trends in retail strategy, and has a first-hand view of how consumer behavior is evolving over time. As technology continues to shape every aspect of life, even traditionally offline sectors like sleep product retail are beginning to transform.
Oleg Paliushev’s participation in Digital4Sofia 2025 is another step in our mission to show how sleep product commerce can be innovative, measurable, and results-driven through the power of modern digital tools.
