1. Hello, Mr. Chakov! You are the founder of the first B2B mattress platform, ILVIDIHA.BG. When did the idea for it emerge, and how has it changed the industry in Bulgaria?
The idea for the ILVIDIHA business portal was born after we had already accumulated over 20 years of experience working with business clients who successfully sell mattresses across Bulgaria. We had studied the trade processes in great detail and understood where merchants faced the most significant challenges. Since mattresses are bulky products, the logistics process for their delivery is quite specific. That’s why our team started looking for efficient solutions to make our partners' work easier. This is how the first B2B platform for mattresses in Bulgaria was created. Today, we continue to work daily on optimizing the processes that every merchant goes through. With ILVIDIHA.BG, our partners can order a mattress to their office or store with just one click.
We have always strived to keep up with the times. Over the years, we have followed the latest trends by attending various trade exhibitions. We have taken inspiration from the most successful companies, even outside our industry.
Our daily work with digital technologies turned out to be the key to this optimization – and thus, we created ILVIDIHA.BG, where a business portal, warehouse platform, and logistics system work in synergy.
2. You have developed the platform based on your many years of experience. How do its tools help improve your partners' results?
One of the main advantages of the platform is that it provides quick access to essential information. Each of our partners can easily access the database to check product availability, see which items need restocking, and find out the exact delivery cost. This way, merchants can order products to their stores or directly to their customers, saving a significant amount of time. And as we all know, time is money – money that can be invested in marketing, staff training, or maintaining physical stores.
The comprehensive solutions offered by ILVIDIHA.BG cover all processes. With the help of our advanced software, our partners can conduct inventory management much more easily and quickly. Our specialized fulfillment warehouses eliminate the need for additional storage space investments, and our delivery process is fast and reliable.
For us, it is crucial that our partners focus on what truly matters in their business – good positioning, developing new strategies, and keeping customers satisfied. They can rely on us for everything else!
3. As a specialist with over 25 years of experience in mattress trade, what advice would you give to entrepreneurs looking to develop in this industry?
Our industry is very dynamic. That’s why it is essential for merchants to have a clear long-term vision and be able to adapt to the changing market. I would advise them to constantly monitor new trends and boldly integrate modern technologies into their business processes – from production and logistics to marketing and customer service.
Also, choosing the right partners is perhaps the most critical factor in business success. Partnering with companies that offer modern solutions and actively implement them in their operations ensures higher efficiency and competitiveness. The digitalization of processes such as inventory management, warehouse stock control, and deliveries allows for cost optimization on one hand and fast customer service on the other.
ILVIDIHA is a valuable partner for anyone looking to grow in mattress trade, whether they have prior experience or are just starting with the ambition and drive to enter this exciting business.
